Xenia is one of our new BAME2020 ambassadors for No Turning Back joining the movement in July 2020. Read about her career in sports marketing so far..
We first met Toffee back in 2014 when he was a graduate of the acclaimed Taylor Bennett programme. We helped him find his first role in corporate comms at TATA Limited where is continuing his career some 5 years later…….
Hear how Carina got into the sports marketing sector and how she sees success in the industry.
We have known Chris for many years and found him his current role as MD of Stripe London. Read about his career journey.
Fleur now runs her own business after a career with IMG first in London and then in Dubai. We have followed her career over the last decade and she is one of a number of entrepreneurial women in the sports marketing sector striking out on their own,
Nwora joined the BAME2020 community last year and currently works as a commercial executive at the Advertising Association.
We met Emmanuel in 2015 and he became one of our first BAME2020 ambassadors. From the outset we saw his enthusiasm and commitment to the PR profession.
We met Shana in 2016 when she became one of our first ambassadors for BAME2020. She was part of our launch team for Google. Shana is a great example of someone who wants to make change in our sector; here she tells us more about her new venture and the creation of Generosity Bank.
We have worked with Mark since finding him a role at Dixons Carphone (then DSGI Group). Read more about his career whilst living and working with MS.
James Gauduchon, Head of Commercial Marketing Middle East & Asia at Costa Coffee
James moved to Costa Coffee when Whitbread sold and has progressed his career over the last 18 months since the sale. The role he took through f1 originally was leading the marketing effort of a project to re-brand Beefeater, the restaurant chain once synonymous with dining on steak.
I found out about f1 from an old school friend. I had just finished rowing full time as part of the GB squad and had only the smallest amount of office-based work experience. I didn’t know what to expect but f1 was very thorough. They explained how important it is to be able to tell your story, which was hard for me at the time. When I realised I couldn’t continue to row the only thing I was certain of was that I wanted to stay in sport. The GB rowing squad had sponsors like Lucozade and Siemens so I knew that someone had a job to make partnerships with sports teams happen. While I was rowing I decided to do a Masters in marketing with a sports related thesis. I utilised all my contacts, asking friends and fellow athletes what and who they knew. I had hundreds of cups of coffee with people.
I was contacted by f1 recruitment at the end of March 2013, regarding an opportunity in the sport marketing sector. At the time I was an analyst in the investment banking department of one of the world’s biggest banks.
Landing in Jakarta for a pre-season tour match with Chelsea FC and seeing thousands of people fanatically chasing the team bus through the city was a highlight of my career so far. It showed the reach of the brand that I work for.
Nicola is now a Partner at corporate comms and PA consultancy Milltown Partners. We found her a role as Head of Public Affairs at Mondelez, a completely new role, following Kraft’s huge and very public takeover of Cadbury. Here is her story.
I first met f1 in 2006. I was aiming for a career in journalism and doing internships, but not enjoying them as I thought I would. They helped explain what was needed for a career in communications and then fixed work experience & then a permanent role at Mischief. They also found me my current role for M& C in New York where I have been for 8 years.
Meeting Usain Bolt and David Beckham on the same day was a highlight of my early career. I’m also chuffed to have worked in every sport I love – football, rugby, cricket, horse racing, athletics and tennis. 12 years on from finding his first, second, third & fourth role through f1, George is now running his own sports marketing agency with Rob Hughes ex Content & PR at Adidas, another f1 alumni.
When I met f1 back in 2004, I’d been working in investment banking for 11 years and wanted a career change to something more entrepreneurial, using my skills learnt from equity sales. f1 listened to me, found out what I’d been doing and then rather than me saying “I want X” they matched me very cleverly with Rory Godson, Founder of Powerscourt. At the time there were four or five people working there and we hit it off straight away. I am now CEO, the company employs over 60 people & we are in the Top Ten UK financial pr consultancies.