About f1

We pride ourselves on delivering a personable service, building strong long-term relationships and taking the time to understand the needs of our clients and candidates.

Since f1 began in 2004, Founder Amanda Fone had a clear vision for f1 to not only be a lead recruitment consultancy in Marketing, PR & Sports Marketing but to be a trailblazer in achieving gender and ethnic balance at all stages within Companies in this sector. By staying to true to this vision, f1 has positively impacted and continues to change the face of this sector by helping Companies to remain globally competitive with the advancement of equity, diversity and inclusion.

“We want to be proud that every business we work with has a focus on societal impact as well as profit.”

 Amanda Fone

“Since launching in London f1 have played a key role in helping us to find the best talent to grow the business. Their experience, insight and network really are second to none. During the recruitment process the f1 team invest time in getting to know about how we work, our culture and ambitions which means the quality and fit of candidates is extremely high. I feel very thankful to have had their support and guidance in finding some truly talented individuals that has ultimately played a large part in our success as a business.” Juliet Simpson CEO Stripe Communications


We will help to promote your teams from good to outstanding. We understand that organisations are becoming far more agile in the management and employment of their people. To accommodate this we help with finding talent at all levels for permanent roles as well as short-term (1 month), longer -term (12 months). We place talent with leading PR and Marketing agencies and with in-house teams of some of the UK’s biggest brands.

As a result of the pandemic, many Companies have had to re-think the way they work to become more flexible employers. We have been outspoken about the need for more flexibility (working from home and more fluid working hours) and more inclusivity for many years. Our recruitment consultants and our trusted Advisors, Adrian Walcott Co Founder NoTurningBack2020 and Liz Nottingham, Chair Back2businessship can provide advice, insight and action about becoming more progressive employers in order to hire the best, diverse talent.

Advice we openly share is that proactivity is key in this talent scare market. Even if you may not have a current position to fill, we will give you insight into the best talent looking to move in the next 2 to 12 months across the industry.

“f1 has a really special place in my heart as it was your team that believed in me when I moved back to London after 5 years away and found me a job that did quite literally change everything for me.” f1 Candidate.


We don’t just provide a search for your next job we help support you with your career and career choices for the future. Candidates understand that we are committed to them from the initial meeting where we identify career aspirations, through to interview prep and briefing at every stage, to securing their next role. It is this commitment that has resulted in nearly 100% of our candidates first interviews leading to a second interview. We don’t waste your time with unsuitable and uninspiring jobs we help you to make major career moves! Our expert consultants have placed Communications and Marketing Directors at leading organisations across all sectors locally and globally. We don’t say goodbye there, due to our focus of building relationships candidates often become clients which we are extremely proud of.

Our experience in the recruitment industry across all sectors means we have a laser accurate focus on matching skills to roles and talent to positions.

We look forwards to helping you recruit the best talent or to support you in your career.

Our Goals

  1. To help identify and advise CMOs, Communications Directors and Partnership Directors of the skills set needed to take their place in the C-suite.
  2. To champion the Marketing, PR, Digital, Corporate Affairs, Sports Marketing and Sponsorship industry as a career of choice.
  3. To encourage, through ground-breaking programmes and initiatives, people from a diverse, ethnic, social and educational background to join and remain in our industry. This includes career changers, returners and flexible workers as well as young people entering the workforce.
  4. To partner with and influence our industry’s membership associations; the IPA, Advertising Association, CIM, CIPR, PRCA, European Sponsorship Association (ESA) & Recruitment & Employment Confederation (REC).
  5. To trail-blaze best in class (humans working with technology) recruitment practice to candidates and to clients.
  6. To promote CPD at all levels to help people achieve their professional aspirations.

Navigating the Future – Together