No Turning Back 2020


Since 2004, f1 has had  a public commitment to finding  inclusive shortlists for every role it manages. 20% of our  candidate base is from a black, Asian, minority ethnic community. 32% of all candidates placed in 2020/2021 were minority ethnic.  f1 will champion your company as an inclusive employer of choice. We are the co-founder NoTurningBack2020 (formerly BAME2020)

NoTurningBack2020  was launched at Google offices in July 2016  with a simple commitment;

to inspire action inside  the UK PR, Communications, Marketing & Sports Marketing sector to work towards

  • 20% of the total young talent that enters our industry each year to come from a black, Asian, minority ethnic  background and for  this talent stays in our sector until
  • 20% of leadership roles are represented by black, Asian, minority ethnic talent.

2020 was a  watershed year for Inclusivity in our Sector.

NOTURNINGBACK2020  is a long term programme committed to sustainable change. Founders Amanda Fone CEO of f1 recruitment and Adrian Walcott Co Founder of Brands with Values have been leading the movement with a focus on action not words for the last 5 years. 

In the years running up to May 2020 we ran the very popular events series,  ‘ Let’s be bold about the subject of Race’ where brave black, Asian, minority ethnic professionals talked openly about their love of our sector but their lack of belief in being able to ‘develop their careers inside it’.   CEO’s of some of the leading Marketing /PR / Activation agencies and Comms & Marketing Directors of leading brands stood  up in front of packed rooms of white and black, Asian, minority ethnic  professionals opening up about their frustrations and vulnerabilities on the  how to make change happen inside  their businesses.  They understood   why change is needed but lack a road map  to create that change.

We know that keeping diverse  talent in our sector is crucial. There has been progress  and success in bringing in  great talent  at entry level. But then we watch it fall out  within 3 to 8 years.  Both the IPA and the CIPR evidence the attrition rate of black, Asian, minority ethnic talent.

In January 2021 we launched the NOTURNINGBACK2020 OUTREACH PROGRAMME with a target of reaching out to over 5000 young people aged 17 to 23 to educate them about careers in our sector.  The NOTURNINGBACK2020 YOUNG AMBASSADOR TEAMS  led by NTB2020 Advisors & our Outreach Consultant share their lived experiences with groups of young people. The NTB2020 Job Zone was also launched in January 2021 to signpost young professionals looking for Early Years opportunities in Agencies, Brands, Corporates, NGB’s and N4P. CLICK HERE Our Young Ambassador team  have each made a personal commitment to help with targeted messaging to young people about careers in our sector. Our Founder Advisors are leaders in their chosen specialist area of Marketing, PR and Communications & Sports Marketing. They  champion the Ambassadors and help ensure that our initiatives are taken into businesses. New Advisors to the programme are appointed every quarter to help lead CLICK HERE

Our case study series Where are they Now shines a light on our Ambassador’s  career stories.

Click here for more information