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19 July 2020

Rupal Patel Senior Manager, Loyalty Market Engagement at McDonald’s

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Rupal has been an Ambassador for BAME2020 since we launched in July 2016. Here she updates us on her career journey to date.

I work in the Global Loyalty Team at McDonald’s. We work with McDonald’s markets around the world, to help them develop loyalty programmes that grow their business. 

I have been part of the BAME2020 journey since the beginning. I hope that in doing so, I am showing other members of the BAME2020 community and beyond that a successful career in marketing is for ‘the likes of us’. 

After I graduated from University, like many of my peers, I really didn’t know what career path was right for me, I just knew I needed to start earning some money, so I took on a temporary part-time Receptionist role at Vue Entertainment. My role there enabled me to get a glimpse of all the various business functions and decide which area I could see myself working in and played to my strengths- that function was Marketing. I was lucky enough to land a job in the Marketing team; the Digital Manager, at the time, Kathryn, took me under her wing and helped me build my career in digital.

I love that I get to connect and work with people from all around the world. It’s great being able to get different perspectives and it’s helped me grow both personally and professionally. I have been fortunate enough to work for some of the biggest brands in the world. When I first decided that a career in marketing was right for me, I would never have dreamed that I would be able to say that I had work for brands like McDonald’s, Cadbury and Domino’s.

I would advise anyone coming into the sector now that maintaining good relationships, building a strong network and working hard are key to success.