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4 January 2023

Welcome Rayna Sidhu, PR account manager at Creative Arts Agency and new Ambassador to NoTurningBack2020

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Where I work: I work for Creative Artists Agency, a world-leading talent and entertainment agency. Specifically I work in Brand Consulting, where we advise, manage and activate sport partnerships for our brand clients, in a broad range of areas including creative, experiential, PR, data analytics, influencer marketing and hospitality.

 

Why I’ve joined: I’ve been fortunate to build a career I love within sport, but I see every day that the industry is still underrepresented and doesn’t yet fully benefit from diversity of thought and experience. I am excited to join NTB2020 and hopefully inspire the next generation of marketing and comms professionals to join the industry, feeling confident that there are opportunities for them and knowing they will have support on their journey.