Maybe with global powerhouses (British) Unilever and (US) Verizon finally taking a stand against the hate crime and fake news on Facebook, Tik Tok, Twitter and withdrawing their advertising we are beginning to see that big global brands are taking the lead. Unilever (b in 1929) company values are Integrity, Respect, Responsibility and Pioneering. Last week they lived their values sending a clear message to their employees, their investors, the creative agencies that work for them and most importantly to their consumers that enough is enough. Once global advertising brands that have the muscle, the money and frankly the power decide to stand up & vote with their $/£ the whole eco system that circles their sun will fall into line behind them. Agencies, recruiters… the whole supply chain.
So thanks to Stephen Stout an independent professional who has seen adland from the inside in the US for saying it as it is from his perspective. For anyone wanting to see systemic change in the Creative Sectors in the UK read on. Steve Stoute Adrian Walcott Ali Hanan CMRS Stephen Woodford Charlotte CarrollOlivier GarelTim Munden