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1 May 2014

New Course Tackles Financial Skills Gap for Marcomms Professionals. 10-11 July ’14

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Further to the debate about the need for greater financial literacy amongst the marketing community The Marketers’ Forum, in partnership with f1, has created a two day course covering key financial skills for marketers and PR professionals.

It comes in response to a tide of industry feedback that indicates marketers and communications/PR professionals are held back by their lack of financial acumen and confidence.

In December f1’s Amanda Fone blogged for the CiPR about the need for stronger financial literacy and deeper commercial experience among communications professionals wanting to get into the C suite. She wrote, “PR practitioners, whether in house or agency side, need to be able to read a P&L and young professionals should be encouraged to ask for training, early in their career, in basic management accounting”.

The theme has continued with commentators such as Ian Wright, Corporate Relations Director at Diageo, writing about it in his PR Week column. He says, “Our new involvement in day-to-day decisions demands a deep understanding of our business or brand. This is most important in the area of financial performance and commercial strategy. We must be much more committed to ensure that all of our people are financially literate and commercially savvy – that they have the same facility with numbers that we demand of them with words.”

The message is clear: that financial competency is now essential among marcomms professionals and that it’s never too early, nor too late to learn it.

More information about the course:

Key Financial Skills for Marketers & PR Professionals is an interactive, two day course that de-mystifies finance. Marketers are often intimidated by finance and poor financial acumen can limit the careers of marketers.

The course format is engaging, requiring you to work in small groups to set up and run a new business. The course is uniquely positioned to offer both marketing and accountancy perspectives. You will learn how to

Be more persuasive with senior management

Make more compelling business cases for your marketing / business plans

Ask more penetrating questions about the financial decisions of others

Read and understand Balance Sheets and Profit & Loss accounts

Assess the financial health of any organisation

At the end of the two days you will have learnt how to understand Overheads, Fixed costs and Direct costs for different organisation types; Revenue streams and cash-flow; creating and monitoring effective Budgets; Balance Sheets, P&L accounts; key financial ratios and key tax issues.

To let us know of your interest please email and to book a place / find out more click here   To gain a discount on the course fee make sure you add “f1” in the comments box of your booking form.