CIM | The Chartered Institute of Marketing
‘For the marketing industry to become truly diverse and inclusive of the customers it serves, it must first look at itself.’
When it comes to building teams over 9 in 10 (94%) CMOs see diverse life experience or background as important, and nearly three quarters (74%) think it’s more important now than it was a decade ago. https://lnkd.in/emE9QHXJ
Whilst D&I is an issue that needs to be addressed throughout society, marketers must recognise they are in a unique position to influence social change, mediating the relationship between brands and their customers. They can act as a catalyst for positive change and have an important role to play in making sure that brands have D&I as a business priority all year round.’
Have your say and complete the Creative Industries Culture & Inclusion Index 2022.
Click here to complete the 6 min survey https://lnkd.in/eXcsMMmv
Campaign Magazine UK NoTurningBack2020
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