“… the people we advertise to span all ages and demographics. Why shouldn’t the people who work in advertising?” says @Annette King CEO of @Publicis UK in this article about how to get the over-50s off the Great Lie Down.
The candidates on our Back2Businessship programme have an average age of 48 years old with 10+ years’ experience in our sector and are looking to start back to work from April or Sept this year. 85% of our alumni have successfully secured senior marketing & comms roles after their career break.
More and more companies are investing in targeted campaigns to appeal to the empty nesters. Now, more than ever, it’s the right time to take advantage of the talent and expertise that returners can bring to any organisation.
The Back2businessship informal networking event – 23rd March – the final day of the programme already includes Arsenal, Expedia, Barclays, Fleishman, Havas, Golin, Freddie’s Flowers and of course the Back2Businessship partners. All attending so they can meet and possibly hire, our experienced cohort who are better prepared for work as a result of the programme.
The next Back2Businessship programme runs during the weeks of 13th and 20th March in Central London. We have an amazing line-up of face to face sessions, talk and workshops.
Let friends & colleagues know to apply for a free place