Today we are on the 9th floor of this impressive building at Kings Cross .
I took a moment to look out at the view over Coal Drop Yard, with all its design brilliance. When I asked ChatGPT to define it for me, it responded with ‘a blend of industrial heritage with contemporary design. Kings Cross has been reinvigorated, a superb example of growth and transformation’.
How fitting, I thought.
I’m supporting the organisers of the hashtagBack2Business programme this year but I managed to sneak into a couple of the sessions. As a delegate from last year’s cohort, I know they are too good to miss.
Rosie Dalling, Head Coach at LifeHikes®, grabbed the 9.30am slot by the collar and got everyone moving.
I remember Rosie so well from last year. And that’s just the point, when we leave a room we want to be remembered. Rosie taught us that our body language, handshake, eye contact and the headspace we are in, in essence ‘how we show up’ says everything about us.
After a quick coffee break, it was back in with the inspiring Martin George from the The Marketing Academy. Keep moving, stay relevant, stay connected. We don’t have to be in the workplace to be across what is happening in any industry and Martin gave us so much great advice on how to stay recent and how to create our own personal brand.
I didn’t get a chance to see Tom Jarvis, from Wilderness – The Social Media Agency social media agency but I caught up with some of the returners later who had been excited to hear his updates. He shared the current trends in digital marketing, including the new strategy of viral seeding and using community events to create hype.
Rounding up our speakers of the day, I briefly had the pleasure of meeting Stephen Vowles, CMO AJ Bell Financial Services whilst we waited for his session. His career has wiggled between conventional marketing jobs at P&G and Sainsbury’s to leading the digital transformation at Argos. A phenomenally interesting career with wise words to pass on.
And then to our networking evening. A great opportunity for our delegates to pitch to a brilliant group of company guests who gave their time to listen and give feedback.
I stayed to help with the 3 minute whistle to keep things on track, then quietly made my way home.
The confidence in the
room is growing, I can feel it, and I can’t wait to hear how they all got on tomorrow.
Emma McDowell
hashtagBack2Business hashtagReturnersProgramme hashtagCareerPivot hashtagMarketing