With four decades in recruitment and search for the Marketing & PR /Communications & Sports Marketing sectors Amanda still works at the coalface placing Director & CEO level candidates in senior industry roles. She has helped many marketing, comms and sponsorship teams access diverse talent at all levels. An irrepressible interest in helping your career and your business and a fierce advocate of the individual. Champion of inclusion, diversity and social mobility. Amanda is co-founder of the NoTurningBack2020 programme No Turning Back 2020 | Who We Are which launched in June 2016 with a mission to increase the representation of black, Asian, minority ethnic communities to 20% and to retain this 20% in the Marketing and Communications sector until they reach the very top roles. Joint founder of the f1 Back2Businessship programme for returning to work parents & a contributor to House of Commons Select Committees on the Gender Pay Gap & Flexible Working policy reviews. Mentor, trainer, coach and determined for everyone to get the best out of their career whatever their level and background. One of the best connected recruiters in London. Fellow of the Institute of Recruitment Professionals and an advocate of driving the agenda for recruitment to be seen as a highly professional and aspirational career path. Amanda was a Trustee of National Youth Ballet of Great Britain between 1993 and 2023. She is now a Patron of National Youth Ballet.
Through his love of sport and playing cricket at a high level, Nick embarked on a new career within the recruitment industry in 2016. With the skills and experience learned from his sports career – high quality performance, attention to detail and resilience, Nick transferred these skills into the talent sector.
5 years on Nick is part of the leadership team at f1 working across PR, Corporate Communications and Sports Communications assignments at the mid to senior level. Nick has been an active advocate of NoTurningBack2020 and the f1 diversity and inclusion programmes. Candidates at all levels should contact him for insight into the market as well as hearing about new opportunities.
A travel enthusiast with 5 years experience working within sales and marketing for international companies. Adomaa transitioned into operations to capitalise on her passion to embrace challenges and problem solving. Her skills in developing processes and driving efficiency have been put to good use since joining f1
With a Business degree from Manchester Metropolitan University, Sarah has over 20 years of Marketing expertise. She is an experienced b2b and b2c marketer and has marketing experience across a broad range of industries, including financial services, education and telecoms. Sarah has worked both client side and for direct marketing agencies where she managed clients such as Tesco and L’Oreal. Her most recent role was Brand manager for Zurich Insurance.
Sarah stepped back from marketing to support her family whilst recently working as a special needs assistant at a local Nursery, she has taken up the challenge of a portfolio career and has joined f1 recruitment as a part-time returner to the business world.
She will combine her marketing, project management and administration skills to support f1’s No Turning Back (NTB) programme as Outreach Development Consultant. Sarah is an active advocate of BAME 2020 and has been placed as a dedicated resource to support the newly launched NTB Ambassador programme.
noturningback2020outreach@f1recruitment.com
James has over 8 years’ experience within the recruitment and sales world with a primary focus on the sports industry throughout his career. Graduating from the University of Portsmouth in 2012 with a BSc in Sports & Exercise Science James has always had a keen interest in the industry. James sits on the Sports team at f1 focusing on PR, Commercial and Marketing opportunities.
Having graduated from the University of York with a BA in Social Policy and an MA in Political Theory, Cameron embarked on a career in recruitment and has since developed a great passion for the industry.
With a strong academic background and interest in Politics, Policy and Public Affairs, Cameron advises and guides clients about inclusive hiring and talent retention practices.
Outside of work, Cameron can be seen trying his best to stay on top of the crazy world of politics, attending wrestling events, talking peoples ears off about Formula 1 and spending weekends in the cinema.
Liz is the Chair of the Back2businessship Returners programme with Co Founder Amanda Fone. Liz and Amanda have worked together since 2013 supporting returning parents to the workplace after an extended career break. The success of the programme has contributed over £12 million year on year to household incomes and over £3million to the UK Treasury in income taxes generated.
Liz combines her extensive experience of business, people and creativity and collaborates with individuals, teams and leaders to actively support them with change at this time of great shift and uncertainty.She is committed to the development of the leaders of tomorrow and is bold and pioneering in her approach to talent, shaping culture and engagement.
As both a board director and member of senior leader teams, she has supported and collaborated with CEOs and senior management teams to create and implement a pragmatic, impactful and highly business focussed people strategy. She has led and managed transformation and organisational change in a variety of environments. She is recognised as a strong relationship manager with a track record of creating impactful stakeholder relationships at all levels.
Along with Amanda Fone, Adrian Walcott is Co- Founder of NoTurningBack2020 and Founder & MD of Brands with Values.
Adrian has worked with Amanda and the f1 team since 2016 in an advisory role on how to encourage more people from diverse ethnic backgrounds into marketing, PR, communications and sports marketing sectors.
Adrian is the managing director of Brands with Values whose Culture Decoder specialises in using Culture Diagnostics, in order to drive sales and commercial capability development.