driving ambition in uncertain times

Opinions & Stories

Where are they now? Synergy

6 May 2014

Alison Moor is Managing Director of Synergy, innovators in sponsorship, and now part of Engine Group. She talked to us about growing a business in a competitive market and how working in sponsorship isn’t only …

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What do we mean by T shaped?

7 April 2014

By Amanda Fone. The nature of organisations is changing right under our noses. In the past a job was defined as a set of skills, experiences and activities carried out by a single person. That …

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Where are they now? Two Circles

4 April 2014

Two Circles is a young sports marketing agency, which is not-so-slowly disrupting the traditional sports marketing model with its data-driven, evidence-based approach to customer marketing. It’s an approach that has already won it awards and …

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Women on boards. What about the pipeline?

27 March 2014

Yesterday the Cranfield report into the proportion of women on FTSE 100 boards provoked measured praise, relief about no quotas and some naming and shaming of corporations. The ‘success’ of boards being 20.7% female is, …

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