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Purpose beyond profit – it’s old hat!

22 August 2014

by Tim Woffenden, senior International Baccalaureate history examiner “Eight hours’ daily labour is enough for any human being, and under proper arrangements sufficient to afford an ample supply of food, clothing and shelter, or the …

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REC’s new campaign to boost employer brand

7 July 2014

By Steve Othen, head of strategic projects, REC The Recruitment & Employment Confederation (REC) has introduced The Good Recruitment Campaign, which it describes as the most important campaign it has ever devised. The aim of …

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Getting ahead of the rest

2 July 2014

by Karen Earl, Chairman, European Sponsorship Association I got into the sponsorship industry by pure luck. Actually, that’s not entirely true. I knew I wanted to work in sport and had one job in PR to my …

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