Head of Brand Marketing (Retail), Hertfordshire, £65,000 + benefits

Looking for an experienced Head of Brand Marketing with a background in retail marketing.  Reporting directly to the Marketing Director, you will develop and deliver the marketing strategy by creating and managing multi-channel marketing plans, driving brand awareness & consideration whilst also having a tangible impact on loyalty, footfall and conversion.

The Head of Brand Marketing will need to make informed and insight / data driven decisions on plans and creative based on brand marketing strategy & tactical goals.  Customer experience will be front of mind and successful delivery of the plan will involve ensuring all creative is aligned with the branding and messaging from in-store POS, digital, social (paid), catalogues, media inserts, partnerships, events to online.

 

ESSENTIAL KNOWLEDGE, SKILLS & EXPERIENCE

  • Demonstrable knowledge of brand development and retail marketing
  • Proven ability to think strategically, develop and deliver multi-channel marketing plans alongside reacting quickly and tactically in a fast-paced environment
  • Proven ability to develop and deliver creative ideas
  • Demonstrable ability to manage multiple projects on time and within budget
  • Proven ability to prioritise an deal with urgent tactical activity
  • Demonstrable analytical skills with a proven ability to interpret multiple data sets and identify actionable insights
  • Demonstrable working knowledge of digital media.
  • Proven ability to build and maintain effective relationships internally and with third party suppliers and agencies.
  • Proven influencing and negotiation skills
  • Proven ability to manage and develop a small team.
  • Excellent verbal and written communication skills and ability to present confidently to senior stakeholders
  • Numerate and financially aware with experience of managing a budget effectively
  • High level of attention to detail
  • Proven ability to use initiative and make balanced decisions
  • Minimum of 3 years retail marketing experience

Please contact joan@f1recruitment.com if you meet all the criteria and want to discuss further.