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Head of Product and Customer Marketing

London

£75,000-90,000

Head of Product & Customer Marketing – £65,000 – £90,000 + benefits

Our client, one of Europe’s largest entertainment brands, are currently looking for a Head of Product & Customer Marketing.

the successful candidate with be responsible for continual optimization of customer touch points & representation of their propositions in routes to market, as well as delivering all customer communications.

Responsibilities Include:

• Planning:

o Work with Head of Planning to recommend the right product marketing & targeted customer activity within the annual plan

• Product marketing

o partner with Propositions and Commercial teams to develop clear RTBs for our Propositions and Offers, based on competitor comparisons, customer insights and product USPs

• Customer 121 communications:

o Lead your team to deliver a full programme of targeted customer communications; briefing and managing creative agencies, delivering best in class campaigns

• Relationships:

o Developing strong relationships with agency partners in order to make best in class creative and media solutions

The successful candidate will have a strong creative eye and the ability to think from the consumers’ perspective and provide clear and articulate feedback that makes the work better.

You will also have experience of targeted customer communications at scale; briefing and delivering creative, managing multiple agencies, optimising customer contact strategy for optimum return, as well as being a product marketing expert.

Please email nick@f1recruitment.com for more information