Head of Insight – Corporate & Financial £100k



Head of Insight – Corporate & Financial £100k

Our client, a financial and corporate strategic communications agency, are looking for a Head of Insight to create and lead a planning function, fit for purpose.
With the belief of there being a push towards evidence in the market, our client is looking to gain an advantage from making planning, an imperative part of its proposition.
This role provides the opportunity to develop your profile externally and contribute to the agencies growing reputation. You will have a keen interest in business and politics as well as being well informed on key issues.

Key Responsibilities:

• Enforcing evidence-based rigour into audience segmentation and channel selection.
• A keen eye for spotting campaign territories which will echo with target audiences and the channels that serve them.
• Establishing and expanding a suite of tools to measure the effectiveness of campaigns.

The successful Head of Insight will have a robust background in delivering planning consultancy to clients within a marketing services group or consulting firm.
You will have a good understanding of the PR consultancy model as well as an understanding of the services provided. These include executive profiling, crisis management, corporate narrative development, campaigning, political intelligence, financial PR and media relations.
A unique opportunity for a digitally savvy Head of Insight to assist account leads, provide consultancy internally and also, directly to clients.

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