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Guest Data and Insights Lead – Maternity Cover – Sports Club £50,000 pro rata.

London

£50,000 pro-rata

Guest Data and Insights Lead – Maternity Cover – Sports Club £50,000 pro rata.

Our client, a globally established Sports Club are looking for candidates to join their commercial team.

The successful candidate will be responsible for Guest knowledge and behavioral insights, ensuring that they are managed to a standard that successfully influence all business wide projects, including – Guest Relationship Programme, Audience Value & the Guest Experience Master Plan.

The Data Insight Lead will be a year long maternity cover and will consist of  leading Guest Data and Insight Strategy. The successful applicant will be expected to drive the use of Guest Data across the business ensuring it is at the heart of everything that the club delivers, during the global sporting event and year-round.

The Guest Insight Strategy plays a key role in both Brand & Commercial strategies. The data collected, underpins all wider strategic business decisions – an important aspect of this role.

Main Duties/Responsibilities

Lead, develop and oversee the delivery of the Guest Relationship strategy for The tournament and all year-round.
Lead, develop and manage Audience and Guest and understanding, identifying opportunities to add value to strategically deliver Guest insight.
Lead and manage the club’s agency support for Guest Communications, Insight and Data.
Continue to drive the club’s Guest global segmentation strategy and drive understanding across the business wide understanding of guests.
Oversee the delivery a personalised and segmented, targeted co-ordinated programme of communications for the tournament.
Liaise with other areas of the business to ensure CRM architecture is aligned and integrated with other systems.
Essential

Recent and relevant experience of working in Data and Insight.
First class knowledge and experience of Microsoft Office products, ESPs, ideally WCA and/or IBM suite.
Excellent understanding of data analysis and ability to identify trends in data sets.
Strong Management skills.
Understanding of Insight platforms and trend analysis.

Please email nick@recruitment for more information.