Our Consultants

Carlie Walker

Director - Sport & Entertainment

Carlie Walker has over 18 years of recruitment and sales experience working as a senior recruiter with companies such as LinkedIn, Reed and Totaljobs. She has a wealth of experience advising high level senior decision makers including C-Suite and working with brands such as Tottenham Hotspur, SKY, SAMSUNG and Arsenal. Carlie has worked with companies advising them about implementing diversity initiatives around returners and the gender pay gap.


Amanda Fone

FIRP Founder & CEO

Over three decades  in recruitment and search for the Marketing & PR /Communications & Sports Marketing sectors Amanda still works at the coalface placing Director & CEO level candidates in senior industry roles. She has helped many marketing, comms and sponsorship teams access diverse talent at all levels. An irrepressible interest in helping your career and your business and a fierce advocate of the individual. Champion of inclusion, diversity and social mobility. Amanda is co-founder of the NoTurningBack2020 programme (use link) which launched in June 2016 with a mission to increase the representation of black, Asian, minority ethnic communities to 20% and to retain this 20% in the Marketing and Communications until they reach the very top roles. Joint founder of the f1 Back2Businessship programme for returning to work parents & a contributor to  House of Commons Select Committees on the Gender Pay Gap & Flexible Working policy reviews. Mentor, trainer, coach and determined for everyone to get the best out of their career whatever their level and background. One of the best connected recruiters in London. Fellow of the Institute of Recruitment Professionals and an advocate of driving the agenda for recruitment to be seen as a highly professional and aspirational career path.


Sally Wells

Non Executive Director

Sally has enjoyed a varied and exciting career both as an entrepreneur and in a more corporate setting. She has managed hundreds of people and been CEO/MD of businesses in a variety of different sectors including logistics, education, recruitment, psychometric profiling and publishing. Over the last 12 years she improved the profitability of an international recruitment company by 500%. She then sold her share in the company to explore a new start up in education – subsequently sold to a psychometric profiling organisation.

Her experience includes mergers, strategic planning, people development – creating effective senior leadership teams, start-ups, business planning, and equity sales.

Sally joined Vistage in April 2015 and chairs London based groups of business leaders. The Groups consist of MDs and Business Owners of all types of companies, with a turnover typically in excess of £3 million. She has recently taken on the role of Best Practice Chair, helping other Chairs reach their potential.

She is also a Coach, Non-Exec Director and adviser to a huge range of clients throughout the UK. She joined  f1 recruitment & search as a Non Executive Director in April 2021.



Gary Allen

Sector Lead – Marketing, Digital & Technology

With over 25 years’ experience in recruitment and sales, Gary’s breadth and depth of sector knowledge in Marketing, Digital, eCommerce & Tech, has proven invaluable for the international franchise partners of leading brands including M&S, H&M, Harvey Nichols & Starbucks as well as global technology players like Dell EMC.

Having placed specialist and executive talent in the UK, Europe and Emerging Markets, Gary has developed a unique understanding of the positive effect on culture and performance that diversity can have on a business.

Gary is the Sector Lead for Marketing, MarTech and Digital helping f1 Recruitment clients to build diverse, high performing teams that enable change and transformation. His passion for driving excellence in candidate and client experiences ensures a constant focus on delivering the highest quality recruitment outcomes.



Nick Davies

Sector Lead Designate - PR & Influencer

Through his love of sport and playing cricket at a high level, Nick embarked on a new career within the recruitment industry in 2016. With the skills and experience learned  from  his sports career –  high quality performance, attention to detail and resilience, Nick transferred these skills into the talent sector.
4 years on Nick is a Senior Associate at f1 working across PR, communications, marketing and sports marketing briefs at the mid to senior level.  Nick has been an active advocate of BAME2020 and the f1 diversity and inclusion programmes. He works with the leadership team on No Turning Back 2020.

Candidates at all levels should contact him for insight into the market as well as hearing about new opportunities.



James Ingham

Senior Associate

James has over 8 years’ experience within the recruitment and sales world with a primary focus on the sports industry throughout his career. Graduating from the University of Portsmouth in 2012 with a BSc in Sports & Exercise Science James has always had a keen interest in the industry. James sits on the Sports team at f1 focusing on PR, Commercial and Marketing opportunities.



Padma Knowles

Senior Associate

With over 20 years experience in the recruitment and search space, covering a range of specialisms but with the last few years predominantly focused on the Marketing & Digital sectors.  Padma has worked in Senior Management roles, as well as Senior Recruiter roles, both from an inhouse and agency perspective, with large corporates right through to start ups.  Years of experience working alongside business leaders and determined to drive conversations forward about Diversity and Inclusion.

Passionate about giving the best experience to both clients and candidates alike and has a genuine focus on both skills and values alignment.

A recognised national coaching champion for the incredible Smart Works Charity.



Declan Wood

Associate – Freelance and Interim

Declan has a background in both recruitment and sales, leading the Contract & Freelance desk at f1 Recruitment. Graduating with a degree in French and Spanish, Declan has developed a career within recruitment – specialising on contract hires across all levels within PR and Communications, whether supporting agencies’ freelance needs of a couple weeks to long term maternity covers and fixed term contracts.


With a keen passion for travel and a huge sports fan; whether it be playing/watching football, cricket, NFL, or Formula 1, Declan brings the same enthusiasm to support his clients and candidates.


Arabella Kofi


Arabella joined f1 in early 2019 and works across sports, entertainment and wider consumer sectors managing junior to mid level sponsorship, partnership, pr and social media roles. She has just completed an MA in International Relations at the University of York.



Julia Ottaway

Accounts and Finance

Julia has worked in Finance since leaving school having trained with British Airways. Following a career in the travel industry and the family building business, Julia has been with f1 for many years, working on the Accounts & Finance side. Outside of work, Julia has a keen interest in Architecture and Interior Design and has recently finished a course of study in this.

Fran Chandler

Programmes and Content

Graduating in Textiles from Nottingham Trent University, Fran worked for Coats Viyella as a Production Manager before moving into  Quality Assurance. She took a career break to raise her children and they moved many times over this period including a few years South East Asia, they eventually settled  in Spain in 2006 where she set up a property management business.

Her background in systems and organisational skills have been put to good use since joining f1 in 2019 in a flexible role working on the Back2Businessship programme and No Turning Back 2020 involved in project co-ordination, content and administration.


Sarah Bishop

Outreach Development Consultant for No Turning Back 2020

With a Business degree from Manchester Metropolitan University, Sarah has over 20 years of Marketing expertise. She is an experienced b2b and b2c marketer and has marketing experience across a broad range of industries, including financial services, education and telecoms. Sarah has worked both client side and for direct marketing agencies where she managed clients such as Tesco and L’Oreal. Her most recent role was Brand manager for Zurich Insurance.

Sarah stepped back from marketing to support her family whilst recently working as a special needs assistant at a local Nursery, she has taken up the challenge of a portfolio career and has joined f1 recruitment as a part-time returner to the business world.

She will combine her marketing, project management and administration skills to support f1’s No Turning Back (NTB) programme as Outreach Development Consultant. Sarah is an active advocate of BAME 2020 and has been placed as a dedicated resource to support the newly launched NTB Ambassador programme.


Liz Nottingham

FIPA, Co-Founder Back2businessship and Founder of Human Leadership Studio

Liz is the Co-Founder of Back2businessship with Amanda Fone at f1 and they have worked for nearly 9 nears together supporting returning parents to the workplace after an extended career break.  Last year they had their first cohort of the Government Returners Fund 2019 and they achieve a  high placement success rate and permanent employment.

Liz combines her extensive experience of business, people and creativity and collaborates with individuals, teams and leaders to actively support them with change at this time of great shift and uncertainty.She is committed to the development of the leaders of tomorrow and is bold and pioneering in her approach to talent, shaping culture and engagement.
As both a board director and member of senior leader teams, she has supported and collaborated with CEOs and senior management teams to create and implement a pragmatic, impactful and highly business focussed people strategy. He has led and managed transformation and organisational change in a variety of environments. She is recognised as a strong relationship manager with a track record of creating impactful stakeholder relationships at all levels.

Liz Nottingham on LinkedIn

Adrian Walcott

f1 Advisor, Co Founder BAME2020, Founder & MD Brands With Values

Along with Amanda Fone, Adrian Walcott is Co- Founder of BAME2020 and Founder & MD of Brands with Values.

Adrian has worked with Amanda and the f1 team for over 4 years in an advisory role on how to encourage more people from diverse ethnic backgrounds into marketing, PR, communications and sports marketing sectors.

Adrian is the managing director of Brands with Values whose  Culture Decoder specialises in using Culture Diagnostics, in order to drive sales and commercial capability development.

Brands With Values