changing recruitment for good

Our Purpose

f1 has a manifesto because we are focused on making a difference in our industry. The business world is changing around us at a speed scarcely imaginable ten years ago and we are constantly beating the drum for better work life balance, for a wider diversity of talent in the marcomms industry, for more marcomms on the main board and for our biggest passion – for every business to recognise that a strong purpose in business creates better profits.

Here it is –

  1. To see more CMOs and CCOs on the boards of Britain’s FTSE Top 250 companies. To this end we are, for example, developing a NED programme to enable senior practitioners to gain experience at board level.
  2. To help identify and advise CMOs, Communications Directors and Sponsorship Directors of the skills set needed to take their place in the C-suite.
  3. To champion the marketing communications and sponsorship industry as a career of choice.
  4. To encourage, through ground-breaking programmes and initiatives, people from a diverse, ethnic, demographic and educational background to join and remain in our profession. This includes career changers, mum returners and flexible workers as well as young people entering the workforce.
  5. To partner and influence our industry’s membership associations; the IPA, CIM, CIPR, PRCA, IDM, DMI, ESA, the REC.
  6. To trail-blaze best in class recruitment practice to candidates and to clients.
  7. To promote CPD at all levels to help people achieve their professional aspirations.