f1 recruitment IIp. 3 - 4 Portland Mews, Soho, London W1F 8JF
Amanda Fone FIRP - Founder and Managing Partner

Amanda is the Founder and Managing Partner of f1 recruitment llp. f1 celebrated its 7th birthday on April 5th 2011. Amanda has 29 years experience interviewing and recruiting marketing, sponsorship and communications professionals at senior level for leading companies spanning many different industry sectors. She is a Fellow of the Institute of Recruitment Professionals.

In just 7 years f1 has established itself as one of the best networked consultancies in London. It has a candidate portfolio of over 10,000 interviewed marcoms professionals and has built an enviable client base of some of the leading FTSE 250 companies, start ups and marcoms agencies in the UK. f1 international was launched in 2007 to help candidates build global careers. f1 support, digital and f1 platinum were launched in January 2011. f1 places candidates in many Cities including London, Moscow, Dubai, Singapore, Sao Paulo, Mexico and Turkey


From April 1996 until March 2004 Amanda was Managing Director of Pathfinders Media Recruitment. Pathfinders achieved recognition as a clear leader in the media and communications recruitment market place during Amanda’s leadership. Amanda was a Board Director of Angela Mortimer plc for fifteen years and helped grow the company from a turnover of £1million to over £30 million.

Over the last decade Amanda has championed many initiatives in the industry including a Media Employer of the Year Award, an acclaimed work experience programme for young people and career changers as well as championing an ethnicity programme.

Amanda has been a Finalist in the Cosmopolitan Young Women of Achievement Awards, a member of the steering group that launched the international “Take Our Daughters to Work” campaign and has been a Director of the National Youth Ballet of Great Britain since 1990. She pioneered “The Occasional Club” – a network of senior marketers and communications professionals that meet to discuss industry issues. Most recently she was part of the REC steering group on Youth Unemployment that presented a White Paper to the coalition government in the Summer of 2010.

Amanda is married with two teenage sons and two grown up stepchildren and lives in Kent.

amanda@f1recruitment.com



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